Category Archives for "Marketing Principles"

How To Handle Negative Reviews on Google Plus

Google Plus Reviews Every business owner knows how important public perception can be. With Google giving local reviews high preference in search engine results, your reviews are an integral part of your online and offline reputation. However, many businesses do not worry about Google Reviews until their bottom line is affected by a negative review. […]

How to Build A Community – Part 1

Why should you build a loyal community? The idea was introduced to me when I first heard Seth Godin in his book Tribes. The idea of building a group of 1000 loyal followers appealed to me. Like-minded individuals gathered together in the same place learning and growing together. For me the idea just clicked. From […]