What is Fit Digital Marketing?
Fit Digital Marketing, is a website dedicated to providing training and tools to helping solopreneurs grow their business online. ?We do that by creating training resources, and products that will help you avoid the technology learning curve, ?incorporate tried and true marketing principles, and help you focus on keeping the main thing the main thing.
Marketing Principles (Gather, Warm, Close)
When it comes to creating?and selling products online (or anywhere for that matter), ?marketing is something that is often an afterthought for most businesses. However if you can plan from the beginning or rework your plan to include good marketing principles then I believe you will have a much better plan, and experience higher quality of sales. ?What we will teach you here is how to using marketing principles that I like to call gather, warm, and close. ?These are principles I learned along time ago from other people, but they aren’t a secret. ?Another way of saying it would be find, sell, keep. ?These are common terms, but rarely implemented properly in most business.
Tools That Help You Use Social Media to Find Clients
Marketing with social media is a much different animal than with traditional marketing. ?Traditional marketing (at least to me) are things like billboards, commercials, phone books, and other things of the sort. The traditional type of marketing I would call broadcast marketing. ?Simply explained it takes the companies interests and broadly spreads it across multiple platforms so you know what they are selling. ?Imagine grass seeds being randomly spread across the yard, the driveway, the road, ?inside the mailbox, the roof, inside the house, well you get it. ?Some of these seeds will grow, but you are wasting a huge amount of seeds! ?There is place for broadcasting, but social media is a much narrower type of casting. ?It’s specific, and intentional, but it requires patience and listening.
Our goal is to teach you how to set up the long term channels using social media. How to learn from your data, and grow.
How To Build A Website That Lives
It’s more than a website. ?It’s a living breathing document. ?It’s your platform, to tell the world how you can help them. It’s the place you teach, provide, and sell your knowledge. ?The way I see it, all of what it should be gets lost in the technology. ?Your primary focus should be on helping your clients, but hosting issues, website issues, and a host of other coding issues, keeps you from maintaining that focus.
The problem is a living document is never done. That’s where we will provide you simple resources that will make you look great out of the box, and keep it going.
Email List Building/Marketing Tools
No matter how many other forms of online communication there are, email remains to be one of the most vitally important tools in your toolbox. ?It’s also one of the most guarded and sacred properties for an individual. ?When done correctly you can keep your brand top of mind to your customer. ?When done incorrectly, they will kick you to the curb, never to be read again.
And how to bring them all together
Lastly, we want to provide resources that will help you grow your business in terms of productivity, knowledge, and experience in not only online marketing, but with the whole picture. ?We know that online marketing is not the only thing you need to do in order to grow your business. ?That’s why we plan to bring in leading experts in your field to give you a glimpse of what they have learned and how they grew their business.
We also plan to bring in experts in marketing, social media, as well as time management.
We ?are excited to help You!
Bottom line is that we can’t wait to begin working with you and helping you to grow your online business. If you have a minute, sign up for our email newsletter below. ?One of the very first emails that you will receive is us asking how we can help you grow your business. ?We read all of these emails and do our best to respond back. ?Yes we are real people!
Thanks again, and we look forward to seeing you online.
Tony Elam